How to share access to Google Tag Manager

Step-by-Step Instructions to Share Access to Google Tag Manager (Publish Permissions)

  1. Sign in to Google Tag Manager
  2. Open the User Management Options
    • In the list of GTM accounts, find the Account or Container you want to grant access to.
    • Select the 3 dot icon to the right of the Account or Container section (depending on whether you want to grant access at the account level or just for a specific container), and click on User Management.
  3. Add New User
    • In the User Management window, click the blue + (plus) button in the top-right corner and select Add users.
  4. Enter User’s Email Address
    • A pop-up window will appear where you can enter the email address of the person you want to share access with. Make sure this is a Google registered account.
  5. Assign Publish Permissions
    • In the permissions section, under Container Permissions, check the Publish box and then click the blue Done button.
    • Publish permissions allow the user to publish containers and manage tags but they won’t have access to higher-level functions like managing user roles or account settings.
  6. Save Changes
    • Once you’ve assigned the appropriate permissions, click the Invite button in the top-right corner.

The invited user will receive an email invitation to accept access. Once they accept, they’ll have Publish permissions in the specified container of your Google Tag Manager account.