GA4 UTM Builder

GA4 channel groupings come with a larger set of standard options compared to Universal Analytics. To make sure your traffic lands in the correct group use this handy UTM Builder tool which also provides a breakdown of the rules Google Analytics 4 uses to categorise traffic.

(only these channels are available in GA4)
What's the landing page?
The full url where you are sending traffic (
Where's the traffic coming from? (source)
How should the traffic be categorised? (medium)
What's the campaign name? (campaign)
Identify different Ad Versions (content)*
Identify paid keywords (term)*
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These are the rules defined by GA4:

*This is the standard usage of these fields. In reality you could enter any value you want that will assist you in identifying your traffic or nothing at all.