Google Analytics 4 (GA4) Configuration
July 2023 – make a note in your diary. This is when your analytical world will turn upside-down!
But change can be good. Embrace GA4 before July 2022 and ensure you have your Year-on-Year comparisons available in 2023.
digilytiks’ GA4 Configuration package includes the following:
- Creation of your GA4 Property
- Ensuring you are using the correct time-zone and currency settings
- Set user data retention to the maximum of 14 months
- Replicate the filters from your UA property
- Set the default Attribution model as per your requirements
- Connect your Google Ads, Merchant Centre and Search Console accounts
- Configuration of your GA4 Tracking Tag (via GTM preferred)
- Installation of GTM on your site (if necessary)
Do you need GA4 events/conversions creating or Ecommerce tracking putting in place? See digilytiks’ range of GA4 add-ons below