Google Analytics 4 (GA4) Configuration


July 2023 – make a note in your diary. This is when your analytical world will turn upside-down!

But change can be good. Embrace GA4 before July 2022 and ensure you have your Year-on-Year comparisons available in 2023.

digilytiks’ GA4 Configuration package includes the following:

  • Creation of your GA4 Property
    • Ensuring you are using the correct time-zone and currency settings
    • Set user data retention to the maximum of 14 months
    • Replicate the filters from your UA property
    • Set the default Attribution model as per your requirements
    • Connect your Google Ads, Merchant Centre and Search Console accounts
  • Configuration of your GA4 Tracking Tag (via GTM preferred)
  • Installation of GTM on your site (if necessary)

Do you need GA4 events/conversions creating or Ecommerce tracking putting in place? See digilytiks’ range of GA4 add-ons below

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